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Refine & Elevate Your Brand
Welcome
ABOUT THE COURSE: An overview of the course, structure, what to expect
INTRODUCTION: What is a brand, and why developing one is important for your business (2:02)
MODULE 1: THE HEART OF YOUR BRAND - Defining your brand
LESSON 1: Define Your Vision - What is it you do or want to do?
LESSON 2: Why did you start your business?
LESSON 3: Your Vision Statement (2:56)
LESSON 4: Turning your vision into action (4:31)
LESSON 5: What are your values (1:50)
LESSON 6: What is your brand’s mission? (2:15)
LESSON 7: Your Brand Promise
MODULE 2: THE HEART OF YOUR BRAND - Knowing your market
LESSON 1: Getting to know your market (14:36)
LESSON 2: Understanding your right audience (4:44)
LESSON 3: Getting feedback (4:01)
LESSON 4: Knowing and understanding your peers (3:24)
LESSON 5: Positioning your brand - Making sense of your research
LESSON 6: Your brand foundation at a glance
MODULE 3: THE SOUL OF YOUR BRAND - Your brand personality
LESSON 1: Your Brand Personality Statement (1:50)
[BONUS] LESSON 2: Introduction to Brand Archetypes (8:12)
[BONUS] LESSON 3: Introduction to Seasonal Personalities (2:10)
MODULE 4: THE SOUL OF YOUR BRAND - Creating your brand identity: visuals
LESSON 1: What goes into creating a memorable logo (3:38)
LESSON 2: Typefaces and Fonts (10:09)
LESSON 3: Choosing brand colours (8:25)
LESSON 4: On brand imagery (5:13)
LESSON 5: Creating a moodboard (1:05)
MODULE 5: THE SOUL OF YOUR BRAND - Written, Verbal and Non-Verbal Communication
LESSON 1: Tone-of-Voice (5:40)
LESSON 2: Crafting Your brand story (4:00)
LESSON 3: Copywriting (5:05)
LESSON 4: Keep your messaging simple
LESSON 5: Engaging the other senses
LESSON 6: Working with designers to create your brand identity
MODULE 6: YOUR BRAND IN SERVICE - Implementing your brand
LESSON 1: Marketing - Letting the world know about your brand (1:57)
LESSON 2: Your digital presence (7:22)
LESSON 3: How to get found with Search Engine Optimisation (SEO) (4:22)
LESSON 4: Increasing your reach with PR (3:51)
MODULE 7: YOUR BRAND IN SERVICE - Protecting Your Brand
LESSON 1: How to protect your brand (5:01)
LESSON 2: Creating brand consistency (3:12)
LESSON 3: Creating a Brand Guidelines Manual
LESSON 4: Monitoring your brand reputation
MODULE 8: YOUR BRAND IN SERVICE - Delivering Your Brand Experience
LESSON 1: Mapping your customer journey (3:26)
LESSON 2: Customer Service
LESSON 3: How to make your customers feel valued
LESSON 4: Exceeding expectations and anticipating your customer’s needs
LESSON 5: Pay Attention to the Details
MODULE 9: YOUR BRAND IN SERVICE - Staying Relevant in Rapidly Changing Times
LESSON 1: Brand flexibility and adapting to change (4:55)
LESSON 2: Auditing your brand
LESSON 3: Brand Refresh vs Rebranding (7:20)
LESSON 4: Looking back on your brand building journey
TO FINISH HAVE YOU COMPLETED THE ALL THE TASKS?
Brand Building Checklist
FINAL WORDS
Congratulations, you've created a brand!
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LESSON 1: How to protect your brand
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