Refine & Elevate Your Brand
How to create a high-end craft & design brand. 12 months access.
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The essential course for designer-maker-artists who want to present the best version of their true self and work by building a brand that reflects the excellence of their craftsmanship.
Course Curriculum
Welcome
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after you enroll
MODULE 1: THE HEART OF YOUR BRAND - Defining your brand
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after you enroll
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StartLESSON 1: Define Your Vision - What is it you do or want to do?
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StartLESSON 2: Why did you start your business?
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StartLESSON 3: Your Vision Statement (2:56)
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StartLESSON 4: Turning your vision into action (4:31)
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StartLESSON 5: What are your values (1:50)
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StartLESSON 6: What is your brand’s mission? (2:15)
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StartLESSON 7: Your Brand Promise
MODULE 2: THE HEART OF YOUR BRAND - Knowing your market
Available in
days
days
after you enroll
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StartLESSON 1: Getting to know your market (14:36)
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StartLESSON 2: Understanding your right audience (4:44)
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StartLESSON 3: Getting feedback (4:01)
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StartLESSON 4: Knowing and understanding your peers (3:24)
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StartLESSON 5: Positioning your brand - Making sense of your research
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StartLESSON 6: Your brand foundation at a glance
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Your Instructor
A brand visibility and storytelling advisory studio helping designers, makers, and artisan business owners become more visible.