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Unfold Your Story
Meet Your Tutor (1:24)
About the course: An overview of the masterclass, structure, what to expect
Introduction: Why stories matter (3:39)
MODULE 1: The Personal Story. What's Your Story?
LESSON 1: Who are you? (2:54)
LESSON 2: The impact of your story in your life and work (1:12)
LESSON 3: Owning your story (1:36)
MODULE 2: Your Purpose, Place and People Stories. The story of why and where your business exists
LESSON 1: What motivated and inspired you to start your business?
LESSON 2: What vision do you have for your business?
LESSON 3: How do you want the world to see your business?
LESSON 4: Your values (1:41)
LESSON 5: THE PLACE STORY
LESSON 6: THE PEOPLE STORY
MODULE 3: Who do you want to connect with and why?
LESSON 1: Who exactly are these people that you are looking to attract? (3:19)
LESSON 2: Getting feedback (2:49)
MODULE 4: Finding the common threads
Lesson 1: Gathering everything together (2:55)
Lesson 2: Setting boundaries (2:18)
Lesson 3: Creating your story buckets (4:17)
MODULE 5: Adding your personality to your story
Lesson 1: Finding your tone-of-voice (5:17)
MODULE 6: Communicating your brand story
LESSON 1: Where will your stories appear? (3:06)
LESSON 2: Sharing your story without losing your soul (4:19)
LESSON 3: Turning your stories into copy (3:39)
LESSON 4: Formatting your copy
MODULE 7: Your BrandStory Dossier
LESSON 1: Putting together your BrandStory Dossier
Well done, and thank you
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Introduction: Why stories matter
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