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The Well-Crafted Start-Up
WELCOME
Meet Your Tutor (1:34)
About the course: An overview of the masterclass, structure, what to expect
MODULE 1 - Getting Into The Right Frame Of Mind
LESSON 1: Preparing yourself for the road ahead
MODULE 2 - Defining Your Purpose And Vision
LESSON 1: Getting clarity on why you want to turn your craft into a business (2:57)
LESSON 2: The realities of starting a craft & design business (5:16)
MODULE 3 - Knowing Your Market To Position Your Craft & Business
An introduction to Premium Contemporary Craft & Design (5:36)
LESSON 1: Know your market (1:54)
LESSON 2: Who are your peers? (1:20)
LESSON 3: Positioning your work in the fine craft sector (1:44)
MODULE 4 - Finding Your Right Customers
LESSON 1: Who do you want to buy your work? (5:29)
LESSON 2: Preparing your product for market (2:59)
LESSON 3: Finding out if there is a demand for your product (2:30)
LESSON 4: Pricing Your Work (15:30)
MODULE 5 - The Practicalities Of Turning Your Craft Into A Business
LESSON 1: Some important things you need to consider when setting up a craft business
MODULE 6 - Presenting and Packaging Your Offering
LESSON 1: Branding your business (8:37)
LESSON 2: Crafting your brand story (1:47)
MODULE 7 - Connecting To Your Audience To Let Them Know About Your Work
LESSON 1: Telling the world about your craft (2:56)
LESSON 2: Your online presence (3:36)
LESSON 3: Capturing information about your audience (2:07)
LESSON 4: Selling your work (10:53)
MODULE 8 - Your Business Plan
The One Page Business Plan
MODULE 9 - Monitoring Your Progress
LESSON 1: The first few months
MODULE 10 - Maintaining momentum
LESSON 1: Staying focused
LESSON 2: Don’t quit the day job until you’re ready
LESSON 3: Make the time to work on your business
LESSON 4: Be open to continual learning and growth
Final thoughts
Well done, and thank you
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LESSON 4: Pricing Your Work
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