Meet Your Tutor | Tapiwa Matsinde

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Pitch to Press

Welcome

Meet Your Tutor (1:44)
About the course: An overview and what to expect (1:41)

Module 1: An Introduction to Public Relations

What is Public Relations (PR)? (1:45)

Module 2: Getting Started with Press Releases

LESSON 1: What is a press release (3:20)
LESSON 2: Planning your press release strategy (5:23)
LESSON 3: Crafting and formatting your press release (5:10)

Module 3: Pitching for Press Coverage

LESSON 1: What is pitching (2:47)
LESSON 2: Why pitch (2:15)

Module 4: The Pitching Process

LESSON 1: The pitching process (1:59)
LESSON 2: Who you need to pitch to (9:40)
LESSON 3: What are you pitching (2:55)
LESSON 4: Crafting your pitch (6:15)

Module 5: Sending Your Press Release or Press Pitch

LESSON 1: Sending your press release or pitch (3:29)
LESSON 2: Before you hit the send button (1:41)
LESSON 3: Managing your press activity (1:35)

Final Thoughts

Well done and thank you

[BONUS] Module 6: Media and Press Kits

LESSON 1: What are media and press kits (3:06)
LESSON 2: Why do you need media and press kits?
LESSON 3: What to put in your media kits (8:57)
LESSON 4: Presenting and maintaining your media and press kits

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